For some diseases the easiest way to reduce the prevalence is by changing human behavior. If you could alert people to the riskiest behaviors and to the best practices then you could reduce the incidence. This obviously makes us all think of AIDS but the same principle applies to diseases like Lyme disease. The question is though, how do you best alert people? Do you scare them or do you take a more subtle approach. Many public service announcements take the first approach (the first video below) but some that take a different approach have been very successful. The second example is not for an infectious disease but the aim is the same - to change behavior. I would remind you that although your age group has a relatively low risk of death the number one cause of death (by a huge margin) is road traffic accidents.