Saturday, March 9, 2013

CDC - a hit and a miss

Speaking of the CDC, I've posted on this before but it's worthy of a repost.

Wonder why Zombies, Zombie Apocalypse, and Zombie Preparedness continue to live or walk dead on a CDC web site? As it turns out what first began as a tongue in cheek campaign to engage new audiences with preparedness messages has proven to be a very effective platform. We continue to reach and engage a wide variety of audiences on all hazards preparedness via Zombie Preparedness; and as our own director, Dr. Ali Khan, notes, "If you are generally well equipped to deal with a zombie apocalypse you will be prepared for a hurricane, pandemic, earthquake, or terrorist attack."

The graphic novel, "Preparedness 101: Zombie Pandemic" demonstrates the importance of being prepared in an entertaining way that people of all ages will enjoy. Readers follow Todd, Julie, and their dog Max as a strange new disease begins spreading, turning ordinary people into zombies. Stick around to the end for a surprising twist that will drive home the importance of being prepared for any emergency. Included in the novel is a Preparedness Checklist so that readers can get their family, workplace, or school ready before disaster strikes. You can also download the novella on Google books here or download a printable pdf version here.

The CDC got lots of press for addressing the zombie issue and it seemed to be well received. Unfortunately they decided to follow up with the CDC's guide to surviving your wedding day. Worst. Sequel. Ever. (and no longer available at their website although you can find it at the Internet Archive if you really must)

No comments: